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Case Study: How RedLaurels Boosted Employee Advocacy on LinkedIn by 75% for a Global Recruitment Firm

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Introduction

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In today’s competitive talent market, recruitment firms are expected not just to fill roles but to lead conversations around workplace culture, talent strategy, and future-of-work trends. One of the most effective yet underutilised tools in achieving this is employee advocacy—the authentic amplification of a company’s brand by its own people.

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At RedLaurels, we had the privilege of partnering with a global recruitment company with offices across Europe, North America, and Asia-Pacific. The goal? To strengthen their brand presence and increase visibility by activating and amplifying their employees' voices on LinkedIn.

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The Challenge

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Despite having over 500 employees and a strong corporate presence, the company’s LinkedIn engagement was heavily centralized around the company page and executive leadership. Employee advocacy was low. Most consultants and recruiters were either inactive on LinkedIn or unsure about what to post.

Internal audits revealed that:

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  • Less than 18% of employees posted about their work or company more than once a month.

  • Content was often inconsistent or off-brand.

  • There was a fear of “posting the wrong thing” or coming off as inauthentic.

 

They needed a strategic, scalable solution that would empower employees, align messaging with brand values, and produce measurable results.

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Our Approach

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RedLaurels deployed a three-phase strategy:

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1. Discovery & Enablement

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We began with a deep-dive into the company's brand tone, employee personas, and existing content. Through workshops and interviews, we gathered insights on:

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  • Common employee concerns and content hesitations.

  • The type of content employees would feel confident sharing.

  • The kind of recognition and support that motivated internal engagement.

 

We also designed custom LinkedIn Playbooks tailored for recruiters, consultants, and internal staff. These included:

  • Weekly content ideas and examples.

  • Best practices for storytelling and thought leadership.

  • Guidelines on company-aligned messaging.

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2. Content Collaboration & Amplification

 

Next, we introduced a centralised content calendar with plug-and-play post templates employees could personalise. We created a mix of:

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  • “Behind the scenes” team stories.

  • Industry insights and recruiting trends.

  • Celebrations of candidate success stories.

  • DE&I and culture-related posts.

 

We also partnered with internal comms to set up monthly “Advocacy Challenges” with incentives tied to engagement—not just volume.

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RedLaurels supported with:

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  • Ghostwriting posts for busy consultants.

  • Designing branded visuals for team highlights.

  • Coaching sessions on personal branding and LinkedIn etiquette.

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3. Analytics & Optimisation

We tracked engagement metrics across both personal profiles and the company page using LinkedIn Analytics and custom dashboards. Metrics included:

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  • Post frequency per employee.

  • Average engagement rate (likes, comments, shares).

  • Referrals and inbound job inquiries linked to employee posts.

 

We also ran quarterly feedback surveys to optimise the strategy based on employee sentiment and confidence levels.

 

 

 

The Results

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In just 90 days, the impact was undeniable:

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  • Employee advocacy rose by 75%, with nearly half of employees posting weekly.

  • LinkedIn engagement increased by 3.4x across personal profiles.

  • The company saw a 28% rise in inbound client inquiries attributed to employee posts.

  • Recruiters reported a 15% faster time-to-engage with passive candidates due to improved personal branding and visibility.

 

Additionally, internal surveys showed a 60% increase in employees feeling “confident and proud” to represent their company online.

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Client Testimonial

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“RedLaurels made advocacy easy, authentic, and impactful. Our team feels empowered and our brand visibility has never been stronger.”


— Head of Marketing, Global Recruitment Firm

 

 

 

Conclusion

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This case underscores what we at RedLaurels believe: that the most trusted and relatable brand ambassadors are your people. When equipped with the right tools and support, employee advocacy becomes a superpower—fueling growth, reputation, and recruitment.

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Are you ready to activate your team’s voice on LinkedIn? Let’s talk

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