CASE STUDY: How RedLaurels Boosted Social Media Lead Generation by Over 90% for a European Investment Company

Client: Confidential European Investment Firm
Industry: Finance & Investment
Location: Europe
Engagement Duration: 6 months
Services Rendered: Social Media Campaign Management, Thought-Leadership Content, Audience Strategy, Analytics & Reporting

The Challenge

A leading European investment firm approached RedLaurels with a clear problem: their social media presence wasn’t translating into meaningful engagement or qualified leads. Despite consistent posting on LinkedIn and sporadic use of Twitter, the brand's digital efforts lacked cohesion, clarity of message, and strategic targeting.

The result? Less than 15 monthly inbound leads from social media—mostly irrelevant or low-quality.

Our Solution

RedLaurels partnered with the client to completely transform their digital thought-leadership strategy and drive meaningful results. Our approach focused on four key pillars:

1. Executive Positioning & Personal Branding

We identified three C-suite leaders within the firm whose voices could drive authority and trust. We worked closely with each executive to:

Develop distinct thought-leadership themes aligned with industry trends and the firm's services.
Create authentic content that reflects their expertise and personal stories.
Establish consistent weekly posting schedules across LinkedIn and X (formerly Twitter).

2. Content Strategy & Optimisation

We overhauled the content calendar, focusing on:

Data-backed thought pieces and insights on investment trends.
Case studies, infographics, and behind-the-scenes posts to build trust.
Clear, persuasive CTAs (calls to action) on every post.

Our creative and writing teams ensured every piece of content resonated with the firm’s high-net-worth audience and corporate partners.

3. Audience Targeting & Platform Intelligence

By diving into social media analytics, we:

Identified key decision-makers and verticals engaging with investment content.
Ran targeted outreach and retargeting campaigns to nurture mid-funnel prospects.
Customised content formats for platform-specific behaviour (e.g., LinkedIn carousels for storytelling, Twitter threads for commentary).

4. Lead Funnel Integration

We integrated lead capture mechanisms using:

LinkedIn Lead Gen Forms and custom landing pages.
UTM tracking to monitor post-to-lead conversions.
Bi-weekly reporting to assess engagement-to-lead drop-off and optimise accordingly.

The Results

After just 6 months, the transformation was undeniable:

📈 93% Increase in Qualified Leads

Monthly inbound leads from social media jumped from under 15 to over 100, with 70% fitting the firm’s ideal client profile.

👥 3.5x Executive Profile Visibility
LinkedIn profiles of key executives saw an average 3.5x increase in views, connections, and DMs from prospects and industry peers.

💬 Content Engagement up by 210%
A combination of data-backed insights and human-centric storytelling led to 2x+ engagement rates across all channels.

🔁 Improved Brand Trust & Credibility
The client’s brand began to be cited in industry discussions, increasing referral traffic and invitations to high-level panels and events.

Client Feedback

“RedLaurels didn't just boost our visibility—they reshaped how we’re perceived in the investment world. Their work helped turn our executives into digital thought leaders, and the lead quality speaks for itself.”

— Marketing Manager, European Investment Firm

Takeaway

For modern investment and corporate brands, a polished social media presence isn't enough. What matters is strategic visibility, authentic thought-leadership, and targeted execution that drives measurable business outcomes.

At RedLaurels, we help transform your social media from a cost centre into a lead generation engine.

Interested in transforming your brand’s digital presence?

📩 Contact RedLaurels today for a strategy consultation.

Get in Touch