Building Influence and Impact on Social Media: A Guide for Business Leaders and Brands

redLaurels
May 20
2 min read

Updated: Jun 16

Influence is the currency in today’s hyper-connected digital world, and social media is where that currency is traded. For business leaders and corporate brands, having a strong, authentic presence online isn't just a nice-to-have—it's a strategic necessity.

But with crowded feeds and fleeting attention spans, how do you stand out, build real influence, and make a meaningful impact?

At redLaurels, we specialise in helping leaders and brands turn their social media presence into a powerful tool for thought leadership, credibility, and growth. Here's how you can start building influence and impact today.

1. Lead with Authenticity

Your audience isn’t looking for perfection—they’re looking for connection. Whether you're a CEO, a founder, or a senior executive, your unique story and perspective are your greatest assets. Share insights, lessons, behind-the-scenes experiences, and even failures. These human elements build trust and foster genuine relationships with your audience.

2. Craft a Consistent Narrative

Influence grows when your message is clear, consistent, and compelling. What do you want to be known for? What values define your leadership or brand identity? A consistent narrative across platforms helps reinforce your authority and makes you memorable in the minds of your audience.

3. Engage With Intention

Social media is not a broadcast channel—it's a conversation. Reply to comments, contribute to discussions, and engage with the content of peers and thought leaders. The more you interact meaningfully, the more visibility and credibility you build.

4. Deliver Value, Not Just Visibility

It is tempting to chase metrics like likes and followers, but true influence comes from providing value. Share knowledge, spark conversations, offer solutions, and elevate others. Position yourself as a resource, not just a personality.

5. Leverage the Power of Strategic Content

Quality content is the backbone of an impactful social media presence. But it’s not just about what you post—it’s about how, when, and where you post it. Strategic content planning, trend awareness, and visual storytelling are essential for keeping your audience engaged and inspired.

6. Invest in Professional Social Media Management

Building influence online takes time, consistency, and strategy. Many leaders and brands struggle to maintain momentum because they lack the time, clarity, or expertise to do it well.

That’s where redLaurels comes in.

We partner with business leaders, executives, and corporate brands to craft and manage their social media presence with intention and precision. From content strategy and design to thought-leadership positioning and community management, we help you grow your influence without sacrificing your focus.